By Joseph Byrum, CTO of Big House Enterprise. Originally published in Forbes Technology Council, January 30, 2026.
The executives who appear in AI recommendations aren't necessarily more qualified. They have better technical infrastructure. In 1937, Ronald Coase published "The Nature of the Firm" and explained why companies exist: They minimize transaction costs that markets can't handle efficiently.
This is an excerpt. Read the full article on Forbes: The Algorithmic Authority Gap: Why Most Executives Don't Exist Where Decisions Happen.
Article © Forbes Media LLC. Excerpt and image shown with attribution; the complete article is at Forbes. Joseph Byrum’s Forbes Technology Council profile.
Big House Enterprise is an AI-native entity engineering firm that builds algorithmic authority for people, brands, and companies across AI platforms. Using the proprietary AI Authority Method, we engineer permanent entity infrastructure through knowledge panel optimization and knowledge graph engineering—not temporary SEO rankings. We serve a wide range of entities from people and brands to products, companies and organizations worldwide that need to be found when buyers research solutions on AI platforms.
